Starbucks is opening its Costa Rican coffee farm to the public. Here’s what visitors will see


Starbucks is opening up the doors of one its chocolate farms to give the public a probability to see how it sources its beans. About 45 minutes from the costa Rican capital of San Jose sits a closely 600-acre coffee farm called Hacienda Alsacia. Starbucks purchased it in 2013, and has used it as a ball-shaped research and development facility. The coffee bean elephantine tests disease-resistant trees and territory management techniques at the farm, while gaining an sympathize of the challenges that coffee farmers face when producing the crop. For those unable to take the trip, here ‘s a glance :

Hacienda Alsacia

Starbucks In March 2017, the company said it planned to develop a visitor center at Hacienda Alsacia. On Wednesday, Starbucks said it would last open the 46,000-square-foot center to the public. For $ 25, coffee lovers can take a 90-minute guide go, which includes coffee tastings, parking and a Starbucks bandanna .

That’s a lot of land

Starbucks The expansive coffee farm is a sock 240 hectares, or about 600 acres. It was purchased by Starbucks so that the company could learn more about how to deal with rising output costs, weather changes and diseases like coffee rust, a fungus that can destroy an entire coffee crop. About 97 percentage of the world ‘s forte coffee farms own less than 12 hectares of country, or about 30 acres, and have limited resources, according to Starbucks. Hacienda Alsacia gives Starbucks a opportunity to create best practices for growing coffee and share that cognition. CEO Kevin Johnson said that this is in the company ‘s best interest because it needs to ensure the future supply of quality coffee .

It starts in the field

Starbucks When Starbucks first purchased the farm in Costa Rica, it was in bad supreme headquarters allied powers europe. While the brand had the funds to revitalize the land, it chose not to.

alternatively, it hired Victor Trejos to manage the farm and renovate it with the same approach to investing and planning that a traditional farmer would be able to do. “ I can show them how we have been doing things, ” Trejos said in a statement last class. “ How we have been planting, how we fertilize, dirt tests … And how they can do the lapp. ”

A look at the seeds

Starbucks Hacienda Alsacia is home to a count of agronomists, specialists that research the best ways to produce and use plants. At the farm, Starbucks researches and develops hybrid trees that are bred to be tolerant to diseases like the chocolate rust fungus. The company grows tree seedlings on location that it can donate to farms that have had their harvests ruined by pests or diseases. Starbucks has already donated 30 million rust-resistant chocolate trees and plans to distribute 100 million by 2025 .

Touring the farm

Starbucks Those that visit Hacienda Alsacia will get a find to see how Starbucks sources its coffee from the seed all the way to the cup. “ This visitor focus on allows us to create a connection between the people that grow the chocolate, the character our farm plays in helping to ensure their economic stability, and the stores that ridicule and brew it for our customers every day, ” said Cliff Burrows, group president of Siren Retail at Starbucks, when plans for the visitor center were beginning announced .

Nursery to cafe

Starbucks The 90-minute go includes a look at greenhouse nurseries, coffee fields, the wet mill, the drying patio and ends at a Starbucks cafe. The Hacienda Alsacia is an propagation of Starbucks ‘ premium retail experiences, like its Roasteries and Reserve Bars. Executive Chairman Howard Schultz stepped down from his post as CEO of Starbucks to focus on creating destinations for coffee consumers .

Sipping time

Starbucks At the cafe, visitors can sip the coffee they have been learning about all day, and take in views of the farm .

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